The art of good email marketing
The structuring of your emails will distinguish yours from the hundreds of others each of your customers get every week. Luckily, there are a few simple guidelines you can follow in order to make the most out email marketing. Here are six points we feel will put you on the right track:
1.Make sure your sender address is set as the company name so that the receiver can instantly recognise who the email is from and will be familiar with what it contains. Equally, reinforce this by adding your company name into the subject line.
2. Make it snappy! Keep emails short and to the point to avoid your customers having to waste time wading through lots of jargon and sales patter. Nobody wants to have to re-read an email to understand the point of it and nine times out of 10 long email will barely be skim read, let alone thoroughly digested.
3. Give them something they can’t get anywhere else or, at very least, something that is useful. Whether it’s a discount, a handy hint or a special offer, give something back to your email list. Not only will this encourage your readers to always open the emails but it will make them look forward to them too.
4. Interact with your customers on an innovative level. We all like to give our opinion so perhaps invite your readers to take part in a quiz or poll linked with the subject of your email.
5. Calm down with the hard sell. Not every email needs to be a big sales push, email marketing is as much about brand control as it is about driving sales. Try sending a funny or helpful email once in a while, rather than just constant sales updates – this technique gives your business a friendly face.
6. Timing is key. Human nature likes routine, so mimic this with your campaign and ensure you schedule your mailouts on a specific day each month. By doing this your customers will also look forward to receiving your titbits and welcome what could be seen as spam.
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