Guest blog: Finding your voice, and keeping it
Viviana Rullo, blogger at theleantimes.com, introduces the idea of a company voice via your newsletter or blog.
Archive for Copy Writing
Effective editing and proofreading online
Once you have established the basic plan for your email marketing campaign, you need to look in detail at what you are sending out. Proofreading and editing the text you include in your mail-outs must be perfect, remember this is a representation of your professionalism.
The rules of engagement
So you’ve decided what you want to say to your customers…now, how can you keep saying it in the right way? Natalia Gameson explains how to use email marketing to achieve brand consistency.
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