Although companies are now evolving onto social media websites and smart phones, they still continue with the trustworthy email marketing. It may not be the most technical of avenues, but if done correctly can build consumer relationships with the brand and convert potential customers into loyal ones.
Depending on your product, the time of day when you send your email marketing is very important. People are receptive to different ideas at different points throughout the day so think carefully before you press the ‘send to all button’!
The emails you send will represent you and your company to hundreds, or possibly thousands, of current and potential customers, accuracy is highly important. Before you hit the send button check through our handy ten point check list to make sure yours is the best it can be.
Check out this fantastic infographic we found about spam emails, and make sure you are not part of the 81% of them sent!
The tricky part of email marketing is actually persuading your customers why they should sign up to your email alerts in the first place. Our annoyance at spam emails has lead to the country, if not the world, trying to avoid giving out their contact details and email providers spending their time refining their spam filters.
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