Email Marketing FAQs

Q: Can you design more than one template for me for different occasions?
A: Yes, we can. Simply commission us to design you another one by contacting us and giving us your brief. You might want a special seasonal one for Christmas, Easter or Valentine’s Day, for example.

Q: What is the limit of the number of newsletters I can send each month?
A: You can send up to 5,000 emails every month, unless you've chosen a higher limit. If you feel that in a particular month, you need to send more, you can easily increase that limit by requesting a greater maximum of e-mails allowed through your control panel.

Q: What if one of my clients can't view html emails?
A: When you are sending an email you can choose to send it as 'Multipart'. This means is that the application will take both the HTML and Text versions of your email and bundle it into the one email. When your contact receives this message, their email client (such as Outlook, Gmail, or Hotmail) will then display the most appropriate type of email for them.

Q: What is the maximum number of emails I can save onto my database?
A: There is no limit.

Q: What is spam, and how do you deal with it?
A: Spam is unsolicited email. Indications that you might be sending spam include:

• You are mailing web users who have not agreed to receive email from you
• You have used a third party email address or domain name without their permission
• Your subject line contains false or misleading information
• You are sending to general email addresses (such as sales@..., business@..., webmaster@...,  info@... etc.) which may be read by more than one person, or are sending out your own emails from a similarly general address

By using a list purchased either by email or by post on a CD Rom, you do, in essence, know the people you are sending information to.

Bear in mind that all recipients have the right to request removal from your mailing list.

Q: Can people easily unsubscribe from my newsletter?
A: Yes, all of your customers who receive your email newsletters will be able to unsubscribe from future mailings by simply clicking an 'unsubscribe me' link at the bottom of the email. Their details will automatically be deleted from your email database.

Q: Can I send personalised newsletters?
A: Yes, you can. You can create custom fields such as 'Name', 'Address', 'Date of Birth', 'Phone Number', even 'Preferred Food', that you could set up as multiple check boxes.

You can set up default details for these custom fields so that your emails are personalised - i.e. sent to 'Dear Friend', if the recipient has not registered their name on your database. 

Q: What is an auto-responder?
A: An auto-responder is an email that you can set up as a single email, or as one of a series, that are sent out at a set time after a person subscribes to your contact list.

For example, you can set up an auto-responder to be sent immediately after a user triggers a response so to let them know about a promotion you are holding for new users.

You may then wish to set up another one to be sent 72 hours later to prompt new users to further consider your offer.